This mascara is so good it’s deceiving. In fact, the effect it has is almost too good to be real. The intense black formula both thickens and lengthens the lashes without smudging under or around the eyes. The fat and fluffy brush creates ample volume. Only apply a single coat to get the bold effect.

Beauty with a purpose

One of this lash’s best assets is its formula which includes Moroccan argan oil and vitamin B5 to keep the lashes conditioned. It’s pricey, but if you’re a makeup lover it’s worth it.